AI Visibility Score
A 0–100 score summarizing how prominently AI engines mention and cite a brand across a set of tracked prompts.
The AI Visibility Score rolls mentions, ranking and citations into one number you can trend week over week. It answers the question every client asks first: are we showing up, and is it getting better?
How Elite Answers calculates it
In Elite Answers, the AI Visibility Score is the importance-weighted average of AnswerScore across the latest answer for every prompt × engine in the last 7 days. Each answer gets its own AnswerScore: 100 × (0.7 × position weight + 0.3 × cited) when the brand is mentioned, and 0 when it isn't.
| Position of first mention | Position weight |
|---|---|
| 1 | 1.0 |
| 2 | 0.85 |
| 3 | 0.7 |
| 4–5 | 0.55 |
| 6 or lower | 0.4 |
cited is 1 when any citation links to the brand's own domain. Prompt importance runs from 1 to 3, so a money prompt counts more than a curiosity. Named second and cited scores 100 × (0.7 × 0.85 + 0.3) = 89.5. Named first but not cited scores 70.
Reading the score
- Compare like with like. The score depends on the prompts you track. Change the prompt set and you change the baseline.
- Break it down. Elite Answers also computes the score per engine and per topic, which is where the action items hide.
- Pair it with share of voice. The score says how visible you are. Share of voice says how you stack up against competitors.
Every input is defined in our methodology, so you can explain a move in the score line by line.
Somewhere, right now, an AI is recommending your client's competitor.
Elite Answers is invite-only. Request access through Elite Digital and the team will set you up.