Prompt set
A curated group of tracked prompts, usually organized by topic, that represents the questions a brand's buyers ask AI engines.
In AEO, the prompt set is your keyword list. Every metric you report, from mention rate to the AI Visibility Score, is computed over it. Pick the wrong prompts and you'll measure the wrong thing with great precision.
What a good prompt set looks like
- Buyer language. Write prompts the way people type into an assistant, not a search box: full sentences, context, constraints.
- The whole journey. Category questions (“best X for Y”), comparisons (“A vs. B”), problem questions and brand questions.
- Unbranded first. Prompts that name your brand tell you what engines say about you. Unbranded prompts tell you whether you get recommended at all.
- Topic groups. Cluster prompts by product line or use case so you can see where you're strong.
- Importance. Weight money prompts above nice-to-know ones.
Keep it stable
Trends only mean something if the prompt set holds still. Add prompts deliberately, note when you do, and avoid swapping half the set mid-quarter. When you must change it, treat the new set as a new baseline.
Somewhere, right now, an AI is recommending your client's competitor.
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