Average position
The average rank of a brand's first mention among tracked brands in AI answers that mention it, where 1 means named first.
Plenty of AI answers are rankings in disguise. “The best options are A, B and C” puts A first even without numbers. Average position tells you where you tend to land in that list when you make it in at all.
How Elite Answers calculates it
In Elite Answers, average position is the average rank of the brand's first mention among tracked brands, counted only in answers that mention the brand. If an answer names a competitor, then you, then another competitor, your position in that answer is 2. Lower is better.
Why position matters
Readers skim, and the first name in a list tends to get the strongest framing. That's why the AI Visibility Score weights position: first place counts 1.0, second 0.85, third 0.7, and lower places count less.
- Find prompts where you're mentioned but trail. They're usually the cheapest wins.
- Read what the engine says about whoever comes first. That's the positioning to beat.
- Make your differentiators explicit, on your own pages and on the third-party pages engines cite.
Somewhere, right now, an AI is recommending your client's competitor.
Elite Answers is invite-only. Request access through Elite Digital and the team will set you up.